The charitable foundation representing the estate of famed chef Julia Child said it has sued Airbnb because the short-term rental company used Child’s name and likeness for a Memorial Day promotion without the foundation’s permission.
The lawsuit focuses on a recent Airbnb promotion to give away a free night for two Airbnb guests at Child’s occasional vacation home in Provence, France. Airbnb doesn’t mention Child by name in the online description of the property, but hints that guests can “almost hear her summoning you into the kitchen, where everything is as she left it.”
An email blast sent out by Airbnb’s marketing firm about the giveaway contest in May is more direct, saying: “Airbnb is giving away a free night at the former home of Julia Child in Provence, France.” The email sent to Airbnb followers goes on to say that guests could comb through “the knickknacks in her kitchen exactly as she left them.”
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