Visiting the Starbucks Reserve Roastery and Tasting Room is an experience unlike any other — and it’s key to understanding the future of the coffee giant.
The 15,000-square-foot location combines coffee production, menu testing, and architectural whimsy in a way that can’t be found anywhere else in the world.
Serving up drinks like the $10 Nitro Cold Brew Float, made with coffee roasted on location, it’s a testament to the coffee giant’s willingness to innovate in a constantly changing coffee culture.
The Roastery opened in December 2014, and has been described by the company as the future of Starbucks. Currently, Starbucks is in the process of opening two more Roasteries, in New York City and Shanghai.
In an effort to get a glimpse at the next era of Starbucks, Business Insider visited the Roastery in Seattle.
The Roastery, just nine blocks from the first Starbucks shop, is immediately eye-catching. Notably, the location uses the first iteration of the chain’s mermaid logo — the ubiquitous green mermaid is nowhere to be found at the upscale location.
Walking inside, it becomes clear this isn’t the average Starbucks. Freshly roasted beans sit in gleaming containers, ready to be ground and brewed.
The Roastery offers a chance to see the entire process of creating coffee, from the silos holding green, unroasted beans to the finished cup of coffee.
via Insider Food